Our Team Leader

Reliant Research & Resources Consulting is made up of a leadership team of six excellent and experienced Marketers. The team is led by a Consumer Psychologist and Marketing specialist; John M. Emmanuel

He has over 15 years experience in marketing research and consultancy businesses. An excellent consumer and market understanding research professional who had wide experience in research.He had worked both at the Client and Agency sides, i.e. at Market Trends Research International for 3years and Unilever Marketing Department, Consumer & Market Insight Unit for 9 years with most in the Home & Personal Care Product (HPC) Category.

Projects he had directly worked on include; United Nations (Red Cross) Survey on People on War Project, Reckitt Benkiser Mayflower Habit and Attitude Study, Coca Cola Fanta Moment Study, Generation X Nigeria Survey, Philip Morris Menthol Study, National Media Survey – RI Omnibus, GeneratioNEXT, Coke CSD Market Activity Audit, Detergent Colour Study, Project Breakmould – Unilever Mass Market Soaps Project, Pears New Packaging Study, Close up New Flavour Taste Study, Retail Channel Understanding Project, Nielsen Retail Trade Audit, Continuous Consumer Insight Immersion Project etc

He has successfully passed through most Unilever marketing training within and outside Nigeria. John has undergone the Unilever Marketing Academy training courses such as Marketing Foundation 1 to 3, Advanced Brand Communication, Communication Channel Planning, Brand key, Brand Vision Planning & Range Architecture, Management Development Programme, Brand Activation, Consumer Understanding, Insight Activator, Advance Brand Communication, Project Management, Brand Innovation & Development course, Brand Marketing Planning, Customer Marketing, Sales Channel Development, Unilever Consumer Reconnect , Advanced Mangt Train The Trainers etc.

He holds a B.Sc in Management (Unical), M.B.A. in Marketing (Unical) and M.Sc. in Consumer Psychology (Unilag). He specializes in Consumer Behaviour and Market strategic Understanding. He is a full member and current Chairman, Lagos State Chapter, National Institute of Marketing of Nigeria(NIMN), an Associate Member, Market Research Society of London (MRS) and Associate Member Nigerian Institute of Management (NIM) and Full Member, Pan-African Media Research Organisation (PAMRO). He is an advanced Management Trainer and member of the Training & Consultancy Committee of National Institute of Marketing of Nigeria, Palmgrove, Lagos. He also teaches Marketing at the University of Lagos, Lagos Nigeria.