  
We Go & Talk to Respondents In All LSMs (Living Standard Measures)
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And We Talk To Consumers/Shoppers
Of Various Profiles.
Example of Shopper Profiles
• Housewives
• Rural shoppers
• Working females
• 2 Kids below teens
• Rural opinion Leader
• Open shops and markets
• Single Parent
• Urban Shoppers
• Busy Working Executive
• Married
• Kid In Junior School
• Shops at
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