Concept & Idea Development

Consumer clinic and qualitative group discussion are some of the tools we use to deliver Concept & Idea Development research for our Clients. We assist our Clients at pre-idea stage by gathering
information from the consumers, shoppers and trade. We conduct idea generation sessions in which insights are elicited, weevaluate and screen the ideas and concept and support Clients to move them on to actual development stage. We assist our Clients to come up with breakthrough ideas.

Social Research:

Reliant Research & Resources Consulting conducts social and psychological researches for government and its agencies, NGO, foreign organisations, institutions, social groups, corporate bodies in the organised private sector (OPS) etc.

Our survey in this field covers from economic, policy issues, information technology, education, crime, policing, militancy struggle, emergency response, cultural issues, environment, sewage and waste disposal, climate change, gender issues, equality, ethnic and diversity, housing, migration transportation, planning and development, population, sustainability and many other areas of society.

Omnitaxi of Reliant Research & Resources

offers our Clients with a flexible, customized and timely alternative to the traditional Omnibus®. This is an exclusive service that does not wait for the bus to be filled up before take-off. It provides the Client with faster turnaround timing and cost effective results. Just like the traditional taxi; it is
convenient, it takes you to where you want, how you want to get there and at a very short time.

Clients do not need to wait for the monthly or quarterly timetable for fieldwork as in the traditional omnibus; rather the Omnitaxi® takes individual Client to suit her needs and convenience. Client is allowed to make her choice in terms of sample size, choice of questions, sample profile, timing and
deliverables.

Omnibus of Reliant Research & Resources also offer Clients who need varieties and syndicated studies the opportunity to pay less for same excellent quality of report. Our Omnibus cuts across all FMCGs.

Reliant Research Consumer Panel

This is currently a small panel based in Lagos only. The panel is made up of 1000 households spread across Lagos urban, sub-urban and rural. This is an in-home panel that cuts across all FMCGs and tracks media and brand in-home consumption.

We also measure in the panel, penetration level, loyalty, switching, time and source of purchase, volume bought per purchase occasion etc. The beauty of this consumer panel is that the measures could be drilled down into more detailed data. Besides the quantitative output, we go further to find out the ‘why’ behind the figures of the measures. Our panel provide a trend on consumer behaviour.

Trade Census & Channel Profiling

We do retail trade census enumeration,demarcations of areas, classification of the channels and profiling them into their appropriate categories.

Reliant Research & Resources goes beyond to identify how and what are the key drivers in the various channels. We carry out excellent enumeration providing our Clients with detailed descriptions of the channels by product category and as required the Client.