Media Studies

We carry out these for media houses, media buying agencies and advertising agency. We do deep media and market intelligence and insight studies that assist to profile media consumers to
enhance target focus in the media and eliminate waste in media spend.

We carry out media audit, media consumers’ insight studies which empower media buyers to add more value to their operations. We go beyond doing the media tracking for our Clients but also evaluate message content understanding and assimilation by the consumers and assess the translation of the messages into purchasing actions.

        

Consumer & Shopper Understanding Research:

We carry out this study in order to provide our Clients with consumer and shopper insights. We facilitate clearer understanding of all the marketing issues that surround the consumer/shopper buying decision process and usage of Clients’ brands. We do this study to provide understanding on:
• How shopping fits into the home manager’s life
• Individual shopping mission
• Behaviour at shopping points
• Path in through the stores
• Store choices
• Impulse and triggers of buying
• Point of Sales communication materials’ influences
• What makes shopping fun or boring?
• The ambience in which the shoppers prefer etc

New Market Development Studies:

Research in this field of research is one of the areas which we can also boldly claim excellent understanding in this area. With our philosophy that; “one size does not fit all”, we design and conduct new market studies based on individual Client’s product category.

What we offer in this service is the clearer understanding of the proposed new market category at the consumer and shopper level, the channel dynamics, the pricing system etc.

Consumer Product Testing:

Reliant Research & Resources Consulting goes beyond the traditional consumer-product-usage method. We use all our product test projects as opportunities to add value to our Clients. We go the extra miles to dig deep and obtain qualitative information and insights that add value to our Client’s businesses.Our experienced field staff conduct intensive screening of consumers to ensure that quality and appropriate respondents with excellent
sensory competences, participate in testing of our Clients’ products.

This Consumer Product Testing services is basically executed to support product improvement, product rationalization and new product innovation. It is primarily done with final products and with prototypes or samples still within the innovation chain of our Clients.