Brand Activation Tracking:
We have the sole proprietary right to run Actitrack®. This is a tool specially designed to track brand activations all through the process and therefore helping our Clients to see their ROI at a glance of the results.
The measure will cover all activation objectives /KPIs so as to obtain understanding into the effectiveness or otherwise of the activation; i.e., to understand how the campaign is working, what changes could be made and what is the impact to influencing consumer behaviour.
Consumer/Shopper Habit & Behaviour Change Studies:
This is one of our key area of competences, which we pride ourselves at. We have consumer behavioural psychologists on ground who handle the consumer and brand immersions and qualitative aspect of our H & A projects. We dig deep beyond what consumers and shoppers tell us on the face.
Quantitative survey experts are also always standing by to provide excellent professional output and interpretation of consumer and shopper behaviour over time. With this study we help our Clients to reconsider their strategic plans and update their innovation activities to align with the modern consumer and shopper needs and aspirations.
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Advertising Research:
We carry out ad research from the concept test level to the point of flighting the campaign. We assist our Clients to understand how the communication is functioning and delivering the required communication objectives and consumer understanding of the content. We test the execution of the ad creative message and establish how well it meets the standard ABC criteria. That is its attention catching ability, the level of branding and capability of communicating the key message of the ad.
From our ad test we also provide results and information thatwill indicate how the advert could be further improved. All through the advertising development process we stand tall by our Clients and provide them with various value added research services. That is; we carry our Consumer and Brand Immersion for the Client so as to give direction to the development and evaluate and pre-test semifinished ad materials such as animatics. Do ad check or test finished ad materials to ensure that before flighting; the materials are of standard and are accepted by the target consumer and shopper group.
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On-line Surveys:
These are conducted for specialized / professional groups who we identify for our Clients as appropriate sample and are online every day. This is a tool that fasttrack some of our projects that are skewed toward e-mail ownership and daily internet usership respondents.
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Trade Channel Monitor - TCM
This is an exclusive tool of Reliant Research & Resources in retail trade tracking and measurement. This tool focuses on fast moving consumer goods (fmcg) and presently in only 5 key commercial regions in Nigeria, i.e. Lagos, Abuja, Aba, Jos and Kano.
However, with the plan for continuous expansion of the locations to 20 by end of Q4, 2009. The tool monitors, audits and reports shopper’s buying list, prevailing prices and changes, any market promotional activities, sampling activities, market shares, stock holdings, shoppers’ off-take rates, shelf shares, retail penetration, new brands etc.
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