Reliant Research and Resources Consulting offers the following core services

Consumer & Shopper Understanding Studies - We carry out this study in order to provide our Clients with clear understanding of all the marketing issues that surround the consumer/shopper buying decision process and usage of the brand. We carry out this research with the starting point of accompanied shopping thereby providing a background. We do this study to provide understanding on:
               — How shopping fits into home management life
               — Individual shopping mission
               — Behaviour at shopping points
               — Path in through the stores
               — Store choices
               — Impulse and triggers buying
               — Point of Sales communication materials’ influence
               — What makes hopping fun or boring?
               — The ambience in which the shoppers prefer

Brand Activation Tracking - We have the sole patent right to use Actitrack®. This is a tool specially designed to track brand activations all through the process and therefore help our Clients to see their ROI at a glance of the results. For us measuring brand activation is basically measuring the brand building effect. The measure will cover all activation objectives / KPIs and so as to obtain understanding into the effectiveness or therwise of the activation; i.e., to understand how the campaign is working and the impact.

Consumer Habit & Behaviour Change Studies - This is one of our key areas of competences, which we pride ourselves in. We have consumer behavioural psychologists on ground who handle the qualitative aspect of our U & A jobs. Quantitative survey experts are always standing by to provide excellent professional output and interpretation of consumer and shopper shift over time. With this study we help our Clients to reconsider their strategic plans and update their innovation activities to align with the modern consumer and shopper needs and aspirations.

Consumer Product Testing - Reliant Research & Resources Consulting goes beyond the traditional consumer-product-usage method. We use all our product test projects as opportunities to add value to our Clients. We go the extra miles to dig deep and obtain qualitative information and insights that add value to our Client’s businesses. Our experienced field staffs conduct intensive screening of consumers to ensure that quality and appropriate respondents with excellent sensory competences, participate in testing of our Clients’ products. This Consumer Product Testing services is basically executed to support product improvement, product rationalization and new product innovation. It is primarily done with final products and with prototypes or samples still within the innovation chain.

Trade Channel Tracking - TCM® is an exclusive and proprietary tool of Reliant Research & Resources used in retail trade tracking and measurement. This tool focuses on fast moving consumer goods (fcmg) and presently in 3 key commercial regions in Nigeria, i.e. Lagos, Aba and Kano, however with the plan to expand the locations to 6 by first quarter of 2008 . The tool reports market shares, stock holdings, shoppers’ off-take rates etc.

Concept & Idea Development - Consumer Clinic and qualitative group discussion are some of the tools used to deliver Concept & Idea Development research for our Clients. We assist our Clients at pre-idea stage by gathering information from the consumer and trade. We conduct idea generation sessions in which insights are elicited, we evaluate and screen the ideas and concept and support Clients to move them on to actual development stage. We assist our Clients to come up with break through ideas.

New Market Development Analysis - Studies in this field of research is one of the areas which we can also boldly claim leadership. With our philosophy that; “one size does not fit all”, we design and conduct new market studies based on individual Client’s product category. What we offer in this service is the clear understanding of the proposed new market category at the consumer level, the channel dynamics and the wholes and retail trade.

Advertising Research - We carry out ad research from the concept test level to the point of flighting the campaign. We assist our Clients to understand how the communication is functioning and delivering the required communication objectives and consumer understanding of the content. We test the execution of the ad creative message and establish how well it will catch attention, the level of branding and capability of communicating the key message of the ad. From our ad test we also provide results and information that will indicate how the advert could be further improved.

All through the advertising development process we stand tall by our Clients and provide them with various value added research services. That is; we carry our
       1. Consumer and Brand Immersion for the Client so as to give direction to the campaign development.

       2. Evaluate and pre-test semi-finished ad material such as animatics.

       3. Do ad check or test finished ad material to ensure that before flighting; the materials are of standard and are accepted by the target consumer group.

      4. Advertising tracking to offer Clients the easy view and understanding of their ROI.

Omnitaxi - Reliant Research & Resources offers our Clients with a flexible, customized and timely alternative to the traditional omnibus. This service does not wait for the bus to be filled up before take-off. It provides the Client with faster turnaround timing and cost effective results. Just like the traditional taxi; it is convenient, it takes you to where you want, how you want to get there and at a very short time.

Clients do not need to wait for the monthly timetable for fieldwork as in the traditional omnibus; rather the Omnitaxi® takes individual Clients to suit her needs and convenience. Client is allowed to make her choice in terms of sample size, choice of questions, sample profile, timing and deliverables.

Other Services

- Brand Image Studies
- Market Size Analysis & Estimation
- Consumer / Shopper Satisfaction Studies
- Product Mix Evaluation
- In-Store Promotion Testing
- Pharmaceutical Research
- Social & Environmental Monitoring
- PR Tracking
- Omnibus