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John M. Emmanuel
Over 12 years experience in marketing research and consultancy
businesses
John Matthew Emmanuel, a consumer psychologist and marketing research
specialist, is to drive the company’s operations to the
leading e-marketing research agency in Nigeria and beyond. Prior
to his appointment, Emmanuel was in the Marketing Department of
Unilever Nigeria Plc for 8 years. In Unilever, he developed and
managed the Consumers On Research and Development (CORD) Panel
for its Nigerian business. He was later moved to the Consumer
and Market Insight Unit where he was in charge of the company’s
Consumer Immersion programme; a platform for its consumer insights
development. Emmanuel had also acquired immense experience in
retail trade measurement and tracking while in charge of liaising
with the Unilever global retail trade measurement agency.
Emmanuel started his career in 1993 with Strategic Management
Services Ltd as Assistant Consultant and later joined Market Trend
Research International in 1997 where he was a Research Executive
for 2 years before moving over to Unilever. He had passed through
the Unilever Marketing Academy Marketing Foundation programme
and had undergone several Unilever marketing training programmes
such as Unilever Advanced Brand Communication, Brand Activation
etc
An astute marketing professional, John M. Emmanuel is a member
of The Market Research Society (MRS) of London, Associate Member
of the Nigerian Institute of Management (NIM) and Member and Lagos
State Chapter Chairman, National Institute of Marketing of Nigeria
(NIMN). He is a marketing training consultant and currently a
member of the Training and Consultancy Committee of the National
Institute of Marketing of Nigeria (NIMN) and teaches marketing
at the University of Lagos.
He is a graduate of the University of Calabar, where he obtained
a B. Sc, in Management and Master in Business Administration (MBA).
He further acquired his training as a Psychologist from the University
of Lagos where he obtained a M. Sc. Degree in Psychology.
Eric
Grillo
A versatile and experienced researcher. He holds a First Class
B.Sc. in Psychology from the University of Lagos, Lagos. He is
an expert in data mining and analysis. A member of American Society
of Psychological Researchers. He is a Consulting Partner in Reliant
Research and Resources Consulting.
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