- About Us
- Our Team Leader
- Our Leadership Team
- Affiliates
Our History – Where Are Coming From
Reliant Research & Resources Consulting got approval from Corporate Affairs Commission (CAC) to run a consumer and marketing insight consulting and training business in 2002. We have since commenced full operations with our head office at Central Business District of Ikeja, Lagos Nigeria with field offices in Surulere, Ikorodu, Ilorin, Lokoja, Kaduna, Kano, Abuja, Eket and Calabar.
The Agency currently has four departments – Ad hoc Studies, Tracking/Continuous Studies, Field Operations and Data Processing/Quality Control departments. We have a marketing academy which handles our learning and training projects in-house and for Clients.
Reliant Vision:
"To be the in the leading league of global management and marketing services providers"
Reliant Mission:
"Continuously applying global best practices using excellent capabilities to deliver world class insights and clarityin providing management and marketing solutions and empowering excellent decision making."
Reliant Research & Resources Consulting is made up of a leadership team of six excellent and experienced Marketers. The team is led by a Consumer Psychologist and Marketing specialist; John M. Emmanuel. He has over 15 years experience in marketing research and consultancy businesses. An excellent consumer and market understanding research professional who had wide experience in research. He had worked both at the Client and Agency sides, i.e. at Market Trends Research International for 3years and Unilever Marketing Department, Consumer & Market Insight Unit for 9 years with most in the Home & Personal Care Product (HPC) Category.
Projects he had directly worked on include; United Nations (Red Cross) Survey on People on War Project, Reckitt Benkiser Mayflower Habit and Attitude Study, Coca Cola Fanta Moment Study, Generation X Nigeria Survey, Philip Morris Menthol Study, National Media Survey – RI Omnibus, GeneratioNEXT, Coke CSD Market Activity Audit, Detergent Colour Study, Project Breakmould – Unilever Mass Market Soaps Project, Pears New Packaging Study, Close up New Flavour Taste Study, Retail Channel Understanding Project, Nielsen Retail Trade Audit, Continuous Consumer Insight Immersion Project etc
He has successfully passed through most Unilever marketing training within and outside Nigeria. John has undergone the Unilever Marketing Academy training courses such as Marketing Foundation 1 to 3, Advanced Brand Communication, Communication Channel Planning, Brand key, Brand Vision Planning & Range Architecture, Management Development Programme, Brand Activation, Consumer Understanding, Insight Activator, Advance Brand Communication, Project Management, Brand Innovation & Development course, Brand Marketing Planning, Customer Marketing, Sales Channel Development, Unilever Consumer Reconnect , Advanced Mangt Train The Trainers etc.
He holds a B.Sc in Management (Unical), M.B.A. in Marketing (Unical) and M.Sc. in Consumer Psychology (Unilag). He specializes in Consumer Behaviour and Market strategic Understanding. He is a full member and current Chairman, Lagos State Chapter, National Institute of Marketing of Nigeria(NIMN), an Associate Member, Market Research Society of London (MRS) and Associate Member Nigerian Institute of Management (NIM) and Full Member, Pan-African Media Research Organisation (PAMRO). He is an advanced management trainer and member of the Training & Consultancy Committee of National Institute of Marketing of Nigeria, Palmgrove, Lagos. He also teaches Marketing at the University of Lagos, Lagos Nigeria.
Our Leadership Team
